I'm Canna, your guide you through the world of personal finance.

My passion is helping you cultivate mindful financial habits that resonate with your everyday life. As an author and speaker, I bring a personal touch to money management, aiming to enlighten and inspire you on your journey towards financial clarity and empowerment.

I'm passionate about empowering others in finance

My professional journey in the financial world has always been driven by a deep passion for helping others. This passion inspired me to establish SASS Financial in 2007, after building a successful career at a major bank. My mission has always been clear and focused - to provide insightful, personalised financial advice that truly makes a difference in people's lives. Dealing with a variety of financial scenarios over the years has given me a profound understanding of the unique challenges and opportunities within personal finance, further fueling my desire to positively impact the financial well-being of my clients.

“Then I found my true purpose and saw my dream become a reality”

Launching SugarMamma in 2014 was a pivotal moment in my life, a time when I found my true purpose and saw my dream become a reality. This platform has enabled me to extend my passion for financial empowerment far beyond individual consultations, reaching a global audience through the digital space.

Now, SugarMamma encompasses YouTube, Instagram, TikTok, and my podcast, SugarMamma’s Fireplay, all of which have been instrumental in realising my dream of making financial wellness and mindful money management accessible and engaging to everyone.

My work, including my acclaimed books The $1000 Project and Mindful Money, is a reflection of my deep commitment to guiding individuals towards financial independence and security. SugarMamma is more than just a platform — it’s the embodiment of my vision to inspire and empower people to take control of their financial futures and lead richer, more fulfilling lives.

Scroll to Top